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Tinder made $1.6 billion revenue in 2021, a 17% increase on the year prior.We have collected data and statistics on Tinder. Even with new competition from Bumble in the US and Badoo in Europe, it remains the most popular dating app. Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. One-off in-app purchases can also be made. The free-to-use app introduced a premium subscription model in 2015 with added features (Tinder Plus), and a third level in 2017 (Tinder Gold). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the match-making algorithm.Īfter initially being trialed in a series of US college (university) campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014. The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). With benchmarking tools, Data.ai’s latest data product allows you to see how your app contrasts to market estimates of a predefined or customizable app group.
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